Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness.

Market research is the process of gathering information about your target market and customers to verify the success of a new product help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company’s value effectively.

By understanding your buyer’s problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

· Where your target audience and current customers conduct their product or service research

· Which of your competitors your target audience looks to for information, options, or purchases

· What’s trending in your industry and in the eyes of your buyer

· Who makes up your market and what their challenges are

· What influences purchases and conversions among your target audience

· Consumer attitudes about a particular topic, pain, product, or brand

· Whether there‘s demand for the business initiatives you’re investing in

· Unaddressed or underserved customer needs that can be flipped into selling opportunity

· Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

The key to any successful exhibition marketing strategy is preparation. After all, there are so many details to address, from the design of your stand, to the exhibition services you require and the products or services you are actually going to showcase. For this reason, advance planning is of critical importance.

1. Interview all the key-players in the related industry of Viet Nam and in the world and to promote them through Organizer’s channel

There are the needs to describe/show the report of organizer, It needs a presentation with the below contents (Please make it):

– Where is the news to be delivered to?

– Who is your audience of reading?

– What is the benefit the interviewers having by through your channels?

– Why is EXHIBITION ? (Your historical ~)

– How to do interview?

+ Content to interview – Purpose of each interview – Result to have for each interview – whole Interview plans time

+ Target concentrated area of related industry to interview

+ Need to make a road map in whole Vietnam for interview with targeted key-players of related industry

+ Need to make an interview road map oversea with targeted key-players of related industry

2. Advertising

– Posting the news- interview on the website

– Approaching all the embassies for sharing the information of the show/ inviting their coming

– Weekly e-newsletters to all related data

– Public Magazine delivered to the outstanding key-players of the related industry

– Request to have a plan of the local advertisement from local co-operated organizer? And to update each other once the news/advertisements have been published.

– Making an attractive plan/gifts/coffee voucher to be implemented inside the exhibition during the 3~4 show days

– Making the smart introduction sign-notes inside the exhibition hall and its smart layout with the main categories for easy-visiting/attractive more visitors/buyers coming

– Considering the key-showcase of your show which should be the attracting points/items in the industry. Reserve the big place (free, owned by your owned cost) in the central of the exhibition to showcase it for branding your company name (can consider as a demo-area where anyone will have the awareness of your show/your name)

Marketing During the show and after show

– Inviting your key-government people from your country participated in your show.

– Doing the interview at the expo with all participants

– Posting the video of the exhibition to the public TV channel each day

– Making the on-line conferences (go along with off-line conferences) to send the joined-link email daily to all targeted members for their viewing/join to the conferences even though they are not participated in person to the conferences

– Doing the site-survey with targeted 200 visitors/buyers per day è Gifts to be presented to the surveyors

– Registering all the visitors’ data coming to the exhibition for after-show report analysis purpose

– Re-use that contents above and send an email out to your marketing list. Tell them how great the expo was and if they can still take advantage of any exhibition offers.

3. A major online conferences/meetings should be set up between the Viet Nam related associations and other countries (if any)

– To get in touch/know with each other

– To update on each other side with related policies, situation of related industry of each country

– To promote and update the meetings’ contents on the website and to sending weekly e-newsletters to all related data

– The key is to make sure your goals are realistic, understood by all involved and measurable.

Next, you need to sit down with your finance department and decide exactly how much money you have to spend on your exhibition. The amount you allocate will depend on a number of factors, including the amount of money available to you and the specific goals you have. Once a budget is established, try to stick to it by breaking it down carefully, taking into account all outgoings.

To give you an idea of what you should be looking to spend, B2B exhibitions account for around 39 percent of total B2B marketing budgets, on average. However, that statistic covers all trade shows over the course of the year. Ultimately, the amount you allocate will depend on your priorities and financial situation.

– It may also be necessary to consider which products or services you are showcasing and who has the best knowledge of them in the local Vietnam market. Ask this from local organizer partner by putting down on the contract

– There need a master working plan and its follow-up plans for whole exhibition which will have co-operated by your organization and your biz partners

– You should also plan who is going to be responsible for getting in touch with people and when the process will begin.